About Us

Who We Are

Our brands are trusted in nurseries, hospitals, homes, and for the ones you love most—providing care that families rely on, day after day.

We are the people behind the brands you trust, committed to protecting, comforting, and empowering lives in small, meaningful ways, at every stage.

For The Better

We are a family of brands committed to progress, creating thoughtfully designed products that make a meaningful difference.

100+

countries
where our brands are available

50M+

babies and families reached

800+

products in our product line

100+

industry awards and certificates from across six continents

Visit Our Brand Websites

Making every day better, for everyone

01

Jan

We make trusted care products

00:00

See our brands

Add to calendar

01

Jan

And use every ounce of our power to make a difference

00:00

See our impact

Our Culture DNA

Our culture is the foundation of everything we do—a shared commitment embraced by every team member. It is built on three core elements: our Purpose, our Values, and our Ways of Working.

As we grow and evolve, this DNA guides our actions from the inside out. It’s what makes us who we are: a company that not only cares for our teams, but also delivers meaningful impact to families and communities worldwide.

Our Ways of Working

We believe true leadership isn't about finding the best people, but about building the best in every person.

Our principles are designed to create a culture of ownership, speed, and collective success.

Don't judge a book by its cover

We believe in giving everyone a chance to prove themselves in action, because we trust that everyone has unique talent waiting to be discovered.

Respond Fast, Act Now

Speed is a capability. We prioritize rapid decision-making and even faster execution.

Bias for action. We reward doing, learning, and adapting over perfect planning.

Own the outcome. Every team member is empowered to take initiative and drive things forward.

Everyone Manages, Everything is Managed

Clear ownership, collective responsibility. Every task has an owner, and every owner has the team's support.

No blind spots. We ensure all responsibilities are covered and nothing falls through the cracks.

Lead from your role. Leadership is expected at every level, not just at the top.

Empowerment

Working

Ownership

Our Values

Our values are the foundation of our actions. They guide us to innovate with purpose, act with responsibility, and grow by sharing—ensuring we create products that truly make life better for every family.

Innovation with Purpose

We rethink daily essentials with insight and integrity, creating meaningful solutions that anticipate your needs.

Act with Responsibility

We take responsibility for the well-being of people and the planet, delivering safe, reliable, and sustainable care.

Grow by Sharing

We share knowledge, collaborate openly, and give back to communities—because progress grows when we move forward together.

What We're Working on

Innovation

Product Safety

Certificates & Awards