Redefining Hygiene Care, Responsibly
Environmental responsibility is embedded in how we innovate, source, and grow. We focus on four key pillars where we drive meaningful progress—enabling a cleaner, healthier future at every stage of our products' life cycle.
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Materials & Nature
We prioritize plant-based, renewable, and certified-responsible materials—from FSC®-certified pulp to bamboo viscose and sugarcane-based bio-plastics.
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Circularity & Waste
We design for circularity, reducing virgin plastic use and creating packaging that is recyclable, compostable, or reusable wherever possible.
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Water Stewardship
We optimize water use in production and develop products that work efficiently with less water—like concentrated formulas and waterless formats.
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Climate & Emissions
We are committed to reducing our carbon footprint across our value chain—from raw materials to end-of-life—with a clear path toward net zero.
What Plant-based Hygiene Care Really Means
The world of “green” claims can be confusing. Terms like natural, eco, and organic are often used loosely—without proof or regulation. That’s why we lead with plant-based—a measurable, certifiable approach to creating hygiene products made from renewable materials, not fossil-based plastics.
We were among the first to introduce plant-based hygiene solutions—long before the category had a name. Today, we continue to raise the bar, backing every claim with internationally recognized certifications and transparent testing.
From Plant to Product
We partner with global experts to source high-performing plant-based materials—creating safe, soft, and reliable products you can trust.
Two high-performance options: one with a 100% plant-based polyethylene (bioPE) made from sugarcane in contact with the skin; and another with bamboo viscose in both the topsheet and backsheet.
Cellulose based, made from FSC® certified fibers, certified OK Compost Home & Industrial, ensuring clean degradation with no harmful residues, and formulated with ultrapure water
Organic cotton top sheet, FSC® pulp, plant-based & compostable backsheet and wrap
Baby Care & Toiletries
1. Safe Cosmetics Australia - certified formulations
2. GMPC - Certified Pharmaceutical-Grade Manufacturing
3. Natural origin ingredients with Vegan-friendly and cruelty-free
SMARTER CARE, SMARTER DISPOSAL
Plant-based care reduces fossil plastic use, but smart disposal matters too. Here's how to dispose of our products responsibly, depending on your local waste system:
Product Disposal Guide
*Please follow your local waste management guidelines for proper disposal
Our Ambition by 2030
Our Ambition 2030 supports our brands’ ability to provide irresistible, sustainable superiority to improve lives now and for generations to come. Its foundation is improving the livelihoods of people across our operations, supply chain, and the communities we serve.
We are working across Climate, Waste, Water, and Nature to reduce our impact in our operations, empower people to reduce their impact when they use our products, and scale industry-wide solutions by being a catalyst for cross-value chain collaboration. This requires collaboration between the private, non-profit, and public sectors and involves every aspect of our business.