Innovation

Innovation With Heart

At our core, we believe the most meaningful innovations are born from listening - listening to the gentle needs of a baby's skin, the quiet concerns of women's health, and the unspoken wishes of those needing daily care. Our research begins not in labs, but in lives.

Rooted in Science, Guided by Care.

We dive deep into dermatological science to develop products that are not just safe, but actively beneficial. Our innovations are rigorously tested to ensure they respect and protect even the most sensitive skin, from infancy through adulthood.

We extend the same care to our planet. By re-engineering our materials and manufacturing processes, we systematically reduce waste, conserve resources, and create a lighter environmental footprint—without ever sacrificing performance.

Innovation in Our Way

TreeFree™ Absorption Core

We replace wood pulp with high-performance plant-based materials. The result is a verified pulp-free core that's gentler on skin and forests, and naturally breathable bamboo for ultimate comfort.

* SGS-verified Performance | Dermatologically Safe | EUDR Ready

Ultrasonic Adhesive-free Technology

We've eliminated hot-melt glue from key construction steps. Our ultrasonic welding technology creates a cleaner, simpler, and purer product architecture, reducing material waste and potential irritants.

* 100% Glue-free Construction | Clinically Proven Hypoallergenic | Enhanced Bonding Strength

Bio-based & Compostable

Our commitment continues to the very end. We use bio-based, home-compostable packaging designed to return to the earth, and close the loop on waste.

Skin-loving & Planet-Conscious

Our 100% biodegradable bamboo fiber product line and fully plant-based wash & care collections are designed with dual responsibility: offering the ultimate gentleness for sensitive skin while ensuring complete environmental harmony from use to disposal.

* 100% Biodegradable | SGS-verified Performance | Dermatologically Safe

The Cumulative Impact of Our Choices

Reducing 47% CO₂ Emissions

Reduced carbon footprint across our full product lifecycle, aligned with EU sustainability standards.
Reducing 58% Water Footprint

Significantly lower water consumption compared to conventional diaper production.
Reducing 80% Virgin Wood Pulp Reduction

Substantially decreased dependence on virgin wood fibers through FSC-certified pulp and innovative alternative materials.
Reducing 78% Persistent Packaging Waste

Dramatically reduced long-term plastic pollution through our bio-based, compostable packaging solutions.