Ausepic Group Launches Jusbeyu, a New Women’s Care Brand Built on Decades of Personal Care Expertise

SYDNEY, Jan. 8, 2026 -- Ausepic Group has officially launched Jusbeyu, a women’s care brand developed to promote everyday comfort, safety, and wellness. The brand officially launched on August 15, 2025.

This launch represents a natural and significant expansion within our family-focused portfolio. Jusbeyu extends our multi-category ecosystem—which includes Aiwibi (baby care), Aiwina (adult hygiene and incontinence care), and Rabby (pet care)—into the vital area of feminine care.

At AUSEPIC, we are guided by our foundational philosophy, “to make a difference for the better,” and we continue to prioritize wellness, safety, and innovation across all our product categories. With Jusbeyu, we leverage our decades of expertise in personal care to meet women's daily needs, offering thoughtful products that integrate seamlessly into everyday life.

Jusbeyu’s initial product range includes sanitary pads, day and night period panties, liners, and feminine hygiene wipes each designed to provide comfort, safety, and confidence for women at every stage of their day. We are unwavering in our commitment to consumer trust. Every Jusbeyu product undergoes rigorous testing to meet Ausepic’s high standards for quality, hygiene, and reliability.

“Jusbeyu is a natural extension of Ausepic Group’s expertise and care-focused portfolio,” said the CEO of Ausepic Group. “Our goal is to provide women with products that prioritize safety, comfort, and everyday wellness, while continuing to uphold the values and quality that have defined our company for decades.”

By launching Jusbeyu, we strengthen our presence in the personal care market and reaffirm our commitment to improving lives through thoughtful, high-quality products. We are positioning Jusbeyu as an independent, long-term player, with plans to expand its offerings based on consumer feedback and market insights, combining transparency, education, and sustainability with practical solutions for daily care.

Learn more at https://jusbeyu.com/.